Is Burger King about to enter the crypto game? A single, cheeky post on X has the internet buzzing about a possible “Burger Koin.”
The fast-food chain’s UK branch tossed the question out to the crypto-verse: “Shall we make a crypto burger coin called Burger Koin?” This simple query has ignited speculation about Burger King launching its own digital currency, joining other major brands exploring crypto.
While Burger King remained tight-lipped on specifics, crypto enthusiasts are already dissecting the potential of Burger Koin. Some predict it will offer real utility, like governance rights allowing holders to vote on menu items, alongside perks such as discounts and staking rewards.
Of course, the memecoin question is unavoidable. Analysts suggest a memecoin with added utility might be Burger King’s smartest move, leveraging its already large and engaged customer base. The SEC’s recent stance that memecoins aren’t securities might also be a factor in Burger King’s thinking.
This wouldn’t be Burger King’s first foray into digital assets. Back in 2017, Burger King Russia launched WhooperCoin as a customer loyalty program. They’ve also experimented with NFTs and even partnered with Robinhood to give away Dogecoin. However, not everyone is bullish on memecoins; Cathie Woods has famously stated they’ll end up worthless due to a lack of inherent value.