X, Elon Musk’s social media platform formerly known as Twitter, is preparing to roll out in-app trading for both cryptocurrencies and stocks “within a couple of weeks,” according to comments from the company’s head of product, Nikita Bier, reported by CoinDesk. The move is the latest step in Musk’s push to turn X into an “everything app” that combines social media, messaging and financial services in one place.
The forthcoming trading capability is expected to be built around what Bier described as “Smart Cashtags,” a feature that would let users interact with ticker symbols embedded in posts and execute trades without leaving the app. In practice, that could turn a stock or token mention into a direct call-to-action, blending market commentary, social engagement and execution in a single feed.
The timeline also overlaps with the planned expansion of X Money, X’s in-house payments product. Musk has said the payments tool is already being tested internally and that an external beta would roll out to a limited set of users within one to two months, according to a post on X. X has previously signaled ambitions to add payments and financial tools, and trading would be a major escalation of that plan.
If X follows through, it would place the platform closer to super-app models popular in parts of Asia, where users can chat, pay bills and invest inside one interface. For markets, the integration also raises questions about how trading flows could be influenced by social dynamics. A frictionless path from a viral post to a trade could amplify momentum, especially during periods of high volatility or speculative interest.
Musk’s broader business ecosystem has long had touchpoints with crypto. Tesla holds 11,509 bitcoin on its balance sheet, down from a larger position initiated in early 2021, while SpaceX controls roughly 8,285 BTC, CoinDesk reported. Musk has also repeatedly referenced dogecoin over the years, including suggesting that SpaceX could accept DOGE for certain merchandise purchases.
For X, the strategic bet is that financial features can deepen user engagement and open new revenue streams beyond advertising and subscriptions. Trading, payments and custody-like functions also come with significant regulatory and compliance expectations, particularly when both securities and digital assets are involved. Any product that touches U.S. equities would typically require broker-dealer and market structure partnerships or licensing, and crypto trading would face a different set of requirements depending on jurisdiction.
The company has already been reshaping its identity under Musk. Earlier moves have included product changes and tighter integration across Musk-led ventures, which has prompted debate about how X will balance platform moderation, data use, and new monetization efforts. CoinExtra previously covered Musk’s consolidation of X into his AI venture in a separate report, a reminder that X’s roadmap is increasingly tied to Musk’s larger technology stack.
Whether X can execute quickly while satisfying regulators and earning user trust will determine how far this “trading in the timeline” concept goes. But the direction is clear: X wants to be more than a place to talk about markets—it wants to be a place to transact in them.
